American Design (1958) – Part 1 of 3
Posted on 04. Aug, 2009 by Greg Sicotte in Design
In appreciation of the stylists of America who work in lines, forms, textures and colors to give us beauty charm and elegance in the conveniences, comforts and necessities of our daily living. As a tribute to men and women who design: American Look.
Through the arts and crafts of the American stylists, the things about us are made to express our own free spirits and desires for the colorful things that spell sheer fun.
Improved styling constantly adds to the ease and grace and gaity of American living. The things we have in America are ever changing. The studios and workshops of our stylists pour forth a never ending flow of service and of artistry. Lines, planes, forms and substances in colors. On come the developments of ideas in pace with the emphatic decisions of the American people as to what they want. In the shapes of utility and in the manner of their ever-improving good taste. For our home life, the stylists are creating new expressions of utility, convenience and beauty in the everyday things that serve us. Wondrous possessions which have new grace and glamour are offered the American people.
Homes have more than new plans, they have new patterns for living, made attractive by luxurious interiors. Living space is enhanced by new materials and accented by subtleties of color selection.
By the way things look as well as the way they perform, our homes acquire new grace, new glamor, new accommodations. Expressing not only the American love of beauty, but also the basic love of freedom of the American people, which is the freedom of individual choice.
In form, proportion, rhythm and variety the stylists leave their unmistakable marks on everyday conveniences – in flowing lines and graceful shapes which we as Americans may enjoy.
Men and women alike are increasingly interested in the look of things. They eagerly give their attention to what’s new and beautiful – and advanced.
Modern packaging does more than wrap and hold and conceal. Stunning in color, ingenious in design, it brings festivity to the marketplace – tempting, hinting and revealing.
